No it was only 2 or more external mods. Although the mats weren’t cheap...
Some are refuting this assessment & state you could unofficially buy a badge without any other mods. And that this brochure was produced by a retailer in the US. And that body kits alone do not classify as a true AMG.
Personally if it’s in print, then it’s official. AMG would not be happy if a retailer did anything outside their internal policies & they would risk being stripped of the right to sell AMG gear.
Interesting that I recently discovered info that AMG didn’t do much engine R&D & that it was subcontracted to Melcher (the ‘M’ in AMG) when he went his own way to create the MB tuner MKB.